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All About Dental Support Organizations
A Dental Support Organization (DSO) streamlines the business side of dentistry by handling non-clinical tasks like accounting, marketing, and IT, allowing dentists to focus solely on patient care. This model benefits both doctors and patients—dentists gain the support of an established brand and resources that make running a practice more efficient, while patients enjoy expanded access to quality, affordable dental care. DSOs, like Dental Depot, can serve more communities, including underserved areas where private practices may not typically operate. This means more patients, including those on Medicaid, can receive the preventive and restorative care they need, reducing reliance on emergency rooms for dental issues and improving overall public health.
When Dental Depot of Oklahoma officially became a DSO in January 2020, it was simply the next logical step in the company’s long history of providing high quality dental care with a commonsense approach. Transitioning to the DSO model has allowed all of our practices and Partner-Owners to offer exceptional care that’s personalized to their patients and to tailor their community commitments to meet the needs of the areas they serve. It’s also allowed our growing network of offices to carry on the legacy of care and compassion that has defined Dental Depot for more than 45 years.
What is a DSO?
A Dental Support Organization (DSO) is a unique business model that supports dental practices by managing non-clinical operations, so dentists can focus solely on providing care. Unlike conventional private practices where every single aspect from patient care to business management is the responsibility of the dentist, DSOs centralize administrative tasks, such as accounting, marketing, IT support, and HR, freeing up dentists to devote all of their time and energy to their patients.
DSOs also provide dentists with additional resources, training, and practice autonomy while affording them greater time and personal flexibility and less stress, all of which translates to a better patient experience.
What a DSO is NOT
Despite having multiple offices, locations, and doctors, a DSO is NOT a corporate dentist. Dental corporations are large organizations that own multiple practices and tend to prioritize profitability, efficiency, patient volume, and standardized operations over practice autonomy, and often at the expense of personalized patient care. Dentists employed by corporations also typically have less control over their practice operations and community engagement.
DSOs like Dental Depot of Oklahoma do not own dental offices; rather, a DSO provides non-clinical business support to dentists who are Partner-Owners while allowing them to maintain ownership of their practice and retain the authority to make clinical decisions.
As a DSO, Dental Depot of Oklahoma builds, owns, and operates all of its locations, then gives providers the opportunity to buy into those practices, offering them all of the benefits of a large-scale company without the bureaucracy, overhead, constraints, and administrative hassle of a corporation. In addition, many of the offices are owned by multiple doctors, creating a truly collaborative learning environment that benefits patients and providers alike.
4 Reasons Why DSOs are Good for Dentists
A Dental Support Organization (DSO) allows dentists to focus on what they do best—caring for patients—without the stress of managing the business side of a practice. With a dedicated team handling administrative tasks like accounting, marketing, and IT, dentists can spend more time providing high-quality care and less time worrying about paperwork. DSOs also offer stability, access to advanced technology, and the support of an established brand, making it easier for dentists to grow professionally while maintaining a healthy work-life balance.
Here are some other benefits of DSOs for dentists:
1. More training and professional development.
Dentists that work under DSOs have the time and opportunity to attend advanced training sessions, workshops, and seminars, often at a scale and frequency difficult to achieve with the pressures and obligations of private practice, so they can stay up-to-date with the most effective treatment options.
2. The latest dental technologies.
Innovation in the dental industry moves at breakneck speed, and the best providers stay on top of–or ahead of–the latest techniques, tools, and procedures so they can provide the best care possible.
Dental Depot of Oklahoma was among the first dental practices in the state to adopt advanced technology like the iTero Intraoral Scanner and All-on-4 dental implants, as well as AI diagnostic technology like Pearl and innovative preventative treatments like Curodont and silver diamine to treat cavities.
3. Better pricing on supplies and equipment.
One of the added benefits of working within a DSO is that doctors get to take advantage of less expensive supplies and equipment. With their larger size, DSOs have greater leverage when negotiating with suppliers, which allows them to secure lower prices on the best and newest materials and tools.
4. Growth potential.
DSOs are especially advantageous for dentists early in their careers, when they are trying to build their experience and establish a patient base. DSOs often have higher volume, giving incoming dentists plenty of opportunities to expand their skill sets, learn new techniques, and become familiar with the latest equipment and technology, all exponentially sooner than they would through private practice.
6 Reasons Why DSOs are Good for Patients
DSOs are just as beneficial for patients as they are for doctors. With centralized support, DSOs can open offices in more communities, including underserved areas, ensuring more people receive the preventive and restorative care they need. Patients also enjoy the convenience of a well-organized practice with modern technology, flexible payment options, and providers who can focus entirely on their care rather than administrative tasks. Plus, DSOs often accept a wider range of insurance plans, including Medicaid, making dental care more accessible to a larger population.
Here are just some of the ways DSO makes getting the quality dental care you deserve easier:
1. Reduced cost of services.
Because DSOs can leverage their size to negotiate better prices on supplies, equipment, and services, they can pass those savings along to their patients. With competitive pricing, dental treatments become more affordable for individuals and families.
2. More streamlined experience.
DSOs also make for an optimal patient experience with flexible appointment scheduling and shorter wait times. With centralized support systems, DSO practices can offer flexible hours, faster booking, and quicker follow-up care, so that patients spend less time in the waiting room and more time receiving the care they need.
With multiple locations, fully staffed offices, and state-of-the-art operatories, Dental Depot of Oklahoma can get everyone in your family scheduled for their appointments at the same time, while Saturday and same-day appointments help you get the care you need when it fits your busy life. We even offer virtual orthodontic consultations so you can save time when starting your journey to a straighter, healthier smile.
3. More accessibility.
DSOs are equipped to open more practices in areas that might otherwise be underserved. As a result, more people get access to quality dental care, no matter where they live. Plus, with new technology being readily available across the network of practices, patients benefit from the latest advancements in dental treatments, which can translate to more accurate diagnostics, less invasive procedures, and overall better care.
4. Better financial support for patients.
DSOs often accept a wider variety of insurance plans and offer more payment options, so patients don’t have to worry about complex payment plans or insurance hurdles.
In addition to accepting most major insurances and SoonerCare, Dental Depot of Oklahoma also offers discounts for self-pay patients and personalized financing plans to help our patients afford the care they need.
5. More areas of specialized support.
The diversity of practitioners within a DSO also means that patients have access to a broader range of specialties. Whether you’re a patient that needs routine care, a more specialized treatment like a root canal, or even orthodontics or oral surgery, DSOs provide continuity of care for all your needs.
6. Community engagement.
By handling administrative tasks, DSOs free up time for practices to focus on initiatives like school partnerships, charitable giving, and educational programs that promote better oral health. This allows dental practices to actively engage with their communities through sponsorships, outreach programs, and local events.
Learn more about how Dental Depot of Oklahoma gives back to the communities we serve, as well as how our Smiley O’Riley Outreach Program helps promote oral hygiene health to students across the state.
The Dental Depot Difference for Your Dental Care
Dental Depot was founded in Oklahoma with a mission to provide high-quality, affordable dental care while treating every patient with dignity and respect. As a doctor-owned DSO, our providers have the freedom to focus on what truly matters—your health—without the pressure of meeting quotas. This means you and your family receive personalized care tailored to your needs, not a one-size-fits-all treatment plan. With a commitment to education and transparency, we ensure our patients fully understand their dental options, empowering them to make informed decisions about their care.
Even as Dental Depot continues to grow, we remain dedicated to the core values Dr. Glenn Ashmore established when he opened the first location: superior, compassionate, and accessible dentistry. Our offices are designed to be welcoming and stress-free, with friendly staff and highly-trained doctors, hygienists, and assistants ready to provide the care you deserve. We also invest in our team members and foster a culture of respect and continuous growth. When you choose Dental Depot, you’re choosing a trusted, community-focused DSO that puts patients first—because doing the right thing will always be our priority.
To find the location nearest you or request an appointment, visit our dental office location finder today!
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